Conversion Rate Calculator

Find out what percentage of your visitors are converting. Enter your total visitors and conversions to instantly calculate your conversion rate.

Conversion Rate Summary

Your Conversion Rate
See how well your visitors are converting into customers or taking your desired action.
Conversion Rate
2.50%
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What is Conversion Rate?

Conversion rate is one of the most important metrics for any online business. It tells you what percentage of your visitors are taking the action you want them to take - whether that’s making a purchase, signing up for a newsletter, downloading an app, or any other goal.

Why does it matter?

  • Optimize Your Marketing: Know which campaigns and channels bring the highest converting traffic
  • Improve ROI: Even small conversion rate improvements can significantly boost revenue
  • Identify Problems: Low conversion rates can reveal issues with your website, pricing, or messaging
  • Set Benchmarks: Track performance over time and compare against industry standards

How to Calculate Conversion Rate

The formula is simple:

Conversion Rate = (Number of Conversions / Total Number of Visitors) × 100

Where:

  • Conversions: The number of visitors who completed your desired action
  • Visitors: The total number of people who had the opportunity to convert

Using This Calculator

  1. Enter Total Visitors: Input the number of people who visited your page, saw your offer, or were exposed to your campaign
  2. Enter Total Conversions: Input how many of those visitors completed the desired action

The calculator will instantly show you the conversion rate percentage.

What’s a Good Conversion Rate?

Conversion rates vary widely by industry and type of conversion:

  • E-commerce purchases: 2-3% average
  • Lead generation forms: 5-15% average
  • Email signups: 2-5% average
  • Free trial signups: 7-20% average

Remember, even a 0.5% improvement in conversion rate can mean thousands in additional revenue for high-traffic sites.

Tips to Improve Your Conversion Rate

  • Clear Call-to-Actions: Make it obvious what you want visitors to do
  • Reduce Friction: Simplify forms, improve page speed, remove unnecessary steps
  • Build Trust: Add testimonials, security badges, guarantees
  • Test Everything: Use A/B testing to find what works for your audience

Use this free conversion rate calculator to track your performance and identify opportunities for growth.