ProductPlan Pricing: What It Costs and What You Get

ProductPlan is a visual roadmap tool for product teams. It’s designed for creating beautiful, shareable roadmaps to communicate strategy to stakeholders.

Here’s the catch: ProductPlan doesn’t publish its pricing anymore. As of mid-2024, you have to contact sales to get a quote. This makes it hard to evaluate without committing to a sales conversation.

We’ve gathered what we know from historical pricing and user reports to give you a realistic picture of what ProductPlan costs.

ProductPlan Pricing Overview

ProductPlan hides its pricing behind a sales wall. But based on historical data and user reports, here’s what you can expect:

Historical pricing tiers:

Plan	Price (Historical)	Key Features
Business	~$39/editor/month	Basic roadmapping, limited integrations
Enterprise	~$69/editor/month	More integrations, advanced features
Enterprise+	~$99/editor/month	SSO, custom branding, full features

Important notes:

• These are estimates based on pre-2024 pricing
• Current pricing requires contacting sales
• Annual billing only (no monthly option)
• Minimum license requirements may apply

Why ProductPlan Hides Pricing

ProductPlan switched to “contact sales” pricing in 2024. This typically means:

For ProductPlan:

• They can price based on company size and budget
• Larger companies pay more than smaller ones
• They can offer discounts to win competitive deals
• Sales conversations let them qualify leads

For you:

• You can’t quickly compare costs
• Budget planning is harder without firm numbers
• You have to talk to sales before knowing if it fits
• Negotiation becomes part of the process

This approach is common in enterprise software but frustrating for teams who just want to know the price.

What You Actually Pay

Based on historical data and user discussions:

Small Teams (3-5 editors)

Estimated cost: $2,000-4,000/year

At the Business tier (~$39/editor), a team of 5 would pay around $2,340/year. Enterprise features push this higher.

Mid-Size Teams (10-20 editors)

Estimated cost: $8,000-20,000/year

With more editors and likely Enterprise tier requirements, costs scale quickly. A team of 15 at $69/editor runs about $12,420/year.

Enterprise (20+ editors)

Estimated cost: $20,000-50,000+/year

Large deployments with SSO, custom branding, and dedicated support fall into Enterprise+ territory. Exact pricing varies by negotiation.

How ProductPlan Pricing Works

ProductPlan charges per editor with unlimited viewers:

Editors: People who can create and edit roadmaps. This is what you pay for.

Viewers: People who can only view roadmaps (read-only). Unlimited on all plans.

Billing: Annual only. No monthly billing option.

Minimum licenses: Enterprise tiers may require minimum editor counts (undisclosed).

The unlimited viewers is a genuine benefit. You can share roadmaps with stakeholders across your organization without paying per person.

What Each Plan Includes

Based on historical feature distribution:

Business Plan (~$39/editor/month)

Likely includes:

• Visual roadmap builder
• Timeline and list views
• Basic integrations (Jira, Trello)
• Unlimited viewers
• Roadmap sharing
• Basic export options

Likely excludes:

• SSO
• Custom branding
• Advanced integrations
• API access
• Dedicated support

Enterprise Plan (~$69/editor/month)

Likely includes:

• Everything in Business
• More integrations
• Portfolio views
• Advanced permissions
• Priority support
• Better export options

Likely excludes:

• SSO (may require Enterprise+)
• Full custom branding
• Dedicated success manager

Enterprise+ Plan (~$99/editor/month)

Likely includes:

• Everything in Enterprise
• SSO integration
• Custom branding
• Dedicated support
• Custom contracts
• SLA guarantees

What ProductPlan Doesn’t Include

ProductPlan focuses specifically on roadmap visualization. Several common features aren’t included:

No feedback collection: ProductPlan has a basic form for collecting ideas, but no public voting boards, user feedback portals, or feature request management.

No changelog: There’s no built-in way to announce releases or updates to users. You’d need a separate tool.

No user voting: Customers can’t upvote features or see what others have requested.

Limited prioritization: ProductPlan is about visualization, not scoring or prioritization frameworks.

If you need feedback collection, you’ll pay for ProductPlan plus another tool like Canny or UserJot.

Is ProductPlan Worth the Hidden Price?

ProductPlan makes sense if:

• Your primary need is visual roadmap presentations
• You present roadmaps to executives and stakeholders regularly
• You have budget for a dedicated roadmapping tool
• You value unlimited viewers for company-wide sharing
• You’re okay with sales conversations for pricing

ProductPlan is probably overkill if:

• You also need feedback collection from users
• You want a changelog to announce updates
• Your budget is under $2,000/year
• You prefer transparent, published pricing
• You need the full feedback-to-release cycle

The Feedback Gap

The biggest limitation with ProductPlan is the missing feedback loop:

What ProductPlan does:

• Create beautiful roadmaps
• Share with stakeholders
• Visualize your product strategy

What ProductPlan doesn’t do:

• Collect feedback from users
• Let users vote on features
• Show users what’s planned (public roadmap)
• Announce when features ship

For teams who want to close the loop with users, ProductPlan only covers one piece. You’d need additional tools for feedback and announcements.

ProductPlan vs. Alternatives

Tool	Starting Price	Free Plan	Feedback	Changelog	Roadmap
ProductPlan	~$39/editor/mo	No	No	No	Yes
UserJot	$29/mo flat	Yes	Yes	Yes	Yes
Roadmunk	$19/user/mo	No	Basic	No	Yes
Aha!	$59/user/mo	No	Add-on	Limited	Yes
Productboard	$49/maker/mo	No	Yes	Limited	Yes

ProductPlan is purely a roadmap visualization tool. For the same or lower price, alternatives include feedback and changelog features.

A More Complete Alternative

If you want roadmaps plus feedback collection and changelogs, UserJot includes all three at a lower price than ProductPlan’s roadmap-only offering.

	UserJot	ProductPlan
Starting Price	$29/mo	~$39/editor/mo
Free Plan	Yes	No
Pricing Model	Flat rate	Per editor
5 Users Cost	$29/mo	~$195/mo
Feedback Boards	Yes	No
User Voting	Yes	No
Changelog	Yes	No
Roadmap	Yes	Yes

Pricing: Free plan available. Paid plans start at $29/month with unlimited users.

For teams who want the complete cycle (collect feedback, show roadmap, announce releases), UserJot covers all three without per-editor fees.

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Frequently Asked Questions

How much does ProductPlan cost?

ProductPlan doesn’t publish pricing. Based on historical data, plans ranged from $39-99/editor/month. Current pricing requires contacting sales.

Does ProductPlan have a free plan?

No. ProductPlan offers a 14-day free trial but no permanent free plan. You’ll need to pay to continue using it after the trial.

Why doesn’t ProductPlan show pricing?

ProductPlan switched to sales-led pricing in 2024, which lets them price based on company size and negotiate deals. This is common in enterprise software but frustrating for teams wanting quick comparisons.

Is ProductPlan good for small teams?

It depends on budget. At ~$39/editor/month (estimated), a team of 5 pays around $195/month for roadmap visualization only. Small teams may find better value in tools that include feedback and changelogs.

Does ProductPlan have feedback collection?

Not really. ProductPlan has a basic ideas form, but no public feedback boards, user voting, or feature request management. For feedback, you’d need a separate tool.

Does ProductPlan have a changelog?

No. ProductPlan focuses on roadmap planning, not communicating updates to users. You’d need a separate changelog tool like UserJot or Beamer.

Can viewers use ProductPlan for free?

Viewers (read-only access) are unlimited on all ProductPlan plans. Only editors who create and modify roadmaps require paid licenses.

How does ProductPlan compare to Aha?

Both are roadmapping tools, but Aha! is more comprehensive with strategy, ideas management, and development tracking. ProductPlan is simpler and focused on visualization. Aha! is typically more expensive.

Is ProductPlan better than spreadsheets?

For visual roadmaps you share with stakeholders, yes. ProductPlan’s drag-and-drop interface creates professional-looking roadmaps much faster than spreadsheets. Whether it’s worth the cost depends on how often you present roadmaps.

Can I negotiate ProductPlan pricing?

Likely yes. Since ProductPlan uses sales-led pricing, there’s room for negotiation, especially for multi-year commitments or competitive situations. Always get quotes from alternatives before negotiating.