Productboard Pricing Guide 2025: Plans, Seats, and Hidden Costs

Productboard is the standard for enterprise product management. It is a powerful tool designed to handle complex workflows for large organizations. However, its pricing model is built for those same large organizations, which often makes it difficult for smaller teams to estimate their actual costs.

We analyzed the current pricing structure to provide a clear breakdown of what you will pay. The most important factor to understand is the distinction between “Makers” and “Contributors,” as this drives the majority of the cost.

The Maker Pricing Model

Productboard charges based on the number of “Makers” on your team. A Maker is anyone who needs full access to features like prioritizing features, creating roadmap cards, or managing feedback.

This usually includes product managers, designers, and engineering leads. If someone needs to do more than just view a roadmap or leave a comment, they likely need a paid Maker seat.

There are generally three main tiers available:

1. Essentials: Starting at $19 per maker/month (billed yearly) or $25/month (billed monthly). This plan covers basic roadmapping and feedback centralization but has strict limits (250 feedback notes, 1 product portal).
2. Pro: Starting at $59 per maker/month (billed yearly) or $75/month (billed monthly). This is the standard tier for most teams as it removes the feedback note limit and adds customer segments and customizable statuses.
3. Enterprise: Custom pricing. This tier is required for Single Sign-On (SSO), advanced security, and deeper Salesforce integrations.

Note: Pro plan requires a minimum of 2 makers. Pricing varies based on contract terms.

The “Viewer” Trap

Productboard offers free “Viewer” seats, but be careful: Viewers are passive. They cannot effectively manage feedback or triage inputs.

This creates a “Collaboration Tax.” If you want your lead engineer to re-prioritize a feature based on feasibility, you have to pay another $75/month just to give them a seat at the table.

At UserJot, we believe prioritization is a team sport. That is why Admins are unlimited.

Calculated Costs for Teams

Since pricing is per-seat, costs scale linearly with your product team size. Here is what monthly costs typically look like for the Pro plan ($75/maker billed monthly, or $59/maker billed yearly):

Team Size	Monthly (Billed Monthly)	Monthly (Billed Yearly)
2 Makers	$150	$118
5 Makers	$375	$295
10 Makers	$750	$590
20 Makers	$1,500	$1,180

This calculation does not include the cost of “Contributors” or “Viewers” if your plan charges for them, nor does it include add-ons.

Additional Costs and Add-ons

Beyond the base subscription, there are other factors that influence the total price.

Cost of Velocity (The Linear Factor) If you use tools like Linear or Raycast, you are used to software that moves at the speed of thought. Productboard was built in a different era.

Users often report that Productboard feels “heavy” to use day-to-day. While it offers deep complexity, that comes at the cost of speed. For agile teams, a slow feedback tool means the tool rarely gets updated.

UserJot is built on modern tech specifically to match the snap-and-feel of Linear. We don’t just sync with Linear; we feel like an extension of it.

Productboard AI ($20/maker/mo) vs. UserJot AI (Included) Productboard charges extra for AI that helps you summarize feedback after it arrives. It helps you manage the mess.

UserJot includes AI (at no extra cost) that works before the feedback is submitted. Our Vector Search shows users duplicate citations as they type, prompting them to upvote existing ideas instead of creating new ones. We don’t just summarize the noise; we prevent it.

Implementation Time Productboard is a complex platform. Properly configuring the taxonomy, setting up drivers for prioritization, and training the team takes time. For many teams, this “setup cost” is measured in weeks of product manager time rather than dollars.

Enterprise Requirements Features that are standard in many modern tools, such as SSO or custom domains, are often gated to the Enterprise tier. If your IT policy requires SSO, you will likely need to negotiate an Enterprise contract regardless of your team size.

Feature Availability by Plan

Not all features are available on the entry-level plans. Here is a general distribution of key capabilities:

Feature	Essentials	Pro	Enterprise
Feedback Notes	250 Limit	Unlimited	Unlimited
Teamspaces	1	3	Unlimited
Segments	❌	Manual	Dynamic
Jira Integration	✓	✓	✓
SSO	❌	❌	✓
Salesforce	❌	✓	✓

The jump to Pro is often necessary for teams that want to use data to prioritize features, as the Essentials plan is primarily for visualization.

UserJot: The Simpler Alternative

We built UserJot for teams that want to focus on building products rather than managing product management software. Our model is different because we do not charge per seat.

Flat Pricing for Growing Teams

We charge a flat rate based on the feature set you need, not the number of people on your team. You can add as many admin users or contributors as you like without increasing your bill.

Plan	Monthly Price	Yearly Savings (vs PB Pro)	What You Get
Starter	$29	$6,700+	Unlimited users, custom domain, guest posting
Professional	$59	$6,300+	SSO, unlimited boards, advanced search

Key Differences:

1. Unlimited Seats: Your whole team can manage feedback. We do not penalize you for collaboration.
2. All-Inclusive AI: We do not charge extra for AI features. Duplicate detection and tagging are included.
3. Included SSO: Single Sign-On is available on our Professional plan ($59/mo), not locked behind a custom Enterprise contract.

Frequently Asked Questions

How much does Productboard really cost?

While Essentials starts at $19/maker/mo, most teams need the Pro plan ($59-75/maker/mo) for critical features like customer segmentation. A typical team of 10 makers will spend around $9,600 per year, plus potential add-ons for AI ($20/maker/mo).

What counts as a “Maker” in Productboard?

A Maker is anyone who needs full access to manage feedback, prioritize features, or edit roadmaps. This includes Product Managers, Designers, and Engineering Leads. If they need to do more than look, they likely need a paid seat.

Are Viewer seats really free?

Yes, but they are essentially “Spectator” seats. A Viewer cannot change a status, assign a roadmap item, or prioritize a feature. It is impossible to run an agile sprint if 90% of your team can’t move cards. Active collaboration requires paid Maker seats.

Does Productboard have a free plan?

No. Productboard only offers a 14-day free trial. After that, you must choose a paid subscription.

What is the “Collaboration Tax”?

This refers to the friction of adding new team members to your product process. Because each active participant costs an additional ~$75/month, teams often restrict access to save money, which siloes information and slows down decision-making.

How does UserJot compare to Productboard?

Productboard is an enterprise-grade tool built for complex portfolios and large organizations with deep pockets. UserJot is a fast, modern alternative built for startups and growth-stage companies, offering flat pricing, unlimited seats, and a workflow designed for speed.

Is Productboard Right for You?

Productboard is an excellent tool for large enterprises that need granular control over complex portfolios. If you have a dedicated product operations team and a budget in the tens of thousands, it is a strong choice.

For startups and growing SaaS companies, the complexity and per-seat pricing often slow down velocity. If you need a dedicated place for feedback, a roadmap, and a changelog without the overhead, UserJot is likely a better fit.