UserVoice Pricing: Is it worth it in 2025?

When considering tools to manage customer feedback and validate product ideas, UserVoice often comes up as a popular option. But is UserVoice’s pricing justified, and does it make sense for your business in 2025? Let’s carefully examine UserVoice’s pricing structure, features, hidden costs, and alternatives to help you decide.

UserVoice Pricing Overview

UserVoice offers two main products, each with its own pricing structure:

• Discovery (for gathering and organizing customer feedback)
• Validation (for testing and validating product ideas)

Let’s break down the pricing for each of these products clearly and simply.

UserVoice Discovery Pricing

UserVoice Discovery has four pricing plans: Growth, Team, Strategic, and Enterprise. Pricing depends on your user count and the features you need.

Monthly Pricing for Discovery

Here’s a clear breakdown of monthly pricing:

Plan	Monthly Price	Unique Users Included
Growth	$999/month	Up to 1,000 users
Team	$1,299/month	Up to 3,000 users
Strategic	$1,499/month	Up to 5,000 users
Enterprise	Custom	Over 5,000 users

The Growth plan at $999 per month is the entry point, suitable for smaller teams with fewer customers. Team and Strategic plans are more expensive, designed for medium-sized businesses. Enterprise pricing is customized based on your exact needs.

Annual Pricing for Discovery (10% discount)

If you choose annual billing, you save around 10%. Here’s how annual pricing looks:

Plan	Annual Price	Monthly Equivalent	Users Included
Growth	$10,788/year	$899/month	Up to 1,000
Team	$14,388/year	$1,199/month	Up to 3,000
Strategic	$16,188/year	$1,349/month	Up to 5,000
Enterprise	Custom	Custom	Over 5,000

Annual billing saves you money, but requires upfront payment.

UserVoice Validation Pricing

UserVoice Validation is simpler, offering just one pricing tier:

Plan	Monthly Price	Annual Price (15% discount)
Start Validating Today	$199/month	$2,028/year ($169/month)

This Validation plan has unlimited microsurveys, responses, and team members. It’s ideal for businesses testing ideas without worrying about user limits.

Features Included in Each Plan

Each plan includes different features. Here’s a simplified breakdown to help you choose:

Discovery Features by Plan

Feature	Growth	Team	Strategic
Feedback via Web Portal & Widget	✓		✓
Feedback via Internal Console & Sidebar	✓	✓	✓
Public Status Updates	✓		✓
Internal Status Updates		✓	✓
Segment Feedback by User & Account		✓	✓
API Access	✓	✓	✓
Gainsight Connector (CRM Integration)			Add-on

• Growth: Good for smaller teams needing basic feedback collection and public updates.
• Team: For businesses focusing more on internal teams managing feedback.
• Strategic: Combines features of Growth and Team, suitable for larger teams needing both internal and external feedback tools.
• Enterprise: Offers custom solutions for large businesses, with additional security and support.

Validation Features

The Validation product includes unlimited microsurveys, responses, and seats. It doesn’t have user limits or complicated tiers, making it straightforward for idea validation.

Hidden Costs and Add-ons

UserVoice pricing seems straightforward, but there are additional costs to consider. UserVoice provides several add-ons not included in the base price:

• Single Sign-On (SSO)
• Public Status Updates (if not included in your plan)
• Advanced Whitelabeling
• Gainsight and FullStory integrations
• Localization of user content

These add-ons can significantly increase your monthly costs. UserVoice doesn’t publicly list prices for these add-ons, meaning you’ll need to contact their sales team to understand total costs clearly.

Who Should Consider Each Plan?

• Growth: Smaller businesses or startups with fewer than 1,000 users who need basic feedback collection.
• Team: Companies with internal teams managing feedback, up to 3,000 users.
• Strategic: Medium-sized companies needing advanced features and up to 5,000 users.
• Enterprise: Large organizations with custom requirements and more than 5,000 users.

The Validation plan is suitable for any business wanting to test ideas quickly and affordably.

Pricing History and Changes

UserVoice has adjusted its pricing structure over time. In recent years, they’ve simplified their plans but also increased prices. It’s wise to anticipate potential future price changes when budgeting for UserVoice.

Real-World Cost Examples

Here’s how UserVoice’s Discovery pricing might look for different business scenarios:

Scenario	Plan	Monthly Price
Small startup (800 users)	Growth	$999
Medium-sized team (2,500 users)	Team	$1,299
Larger company (4,500 users)	Strategic	$1,499

Remember, annual billing reduces these prices by about 10%.

Limitations and Common Complaints

UserVoice has some limitations and complaints from users:

• High Base Cost: Even the lowest Discovery plan starts at $999/month, which can be expensive for smaller businesses.
• Limited User Counts: Plans limit the number of unique users, potentially forcing upgrades as your customer base grows.
• Add-on Costs: Important features like SSO or CRM connectors are separate add-ons, making total pricing unclear and potentially expensive.

Is UserVoice Worth the Price?

To decide if UserVoice pricing makes sense, consider:

• Your Budget: Can you reasonably afford the monthly or annual costs?
• Your User Count: Will you quickly outgrow your chosen plan’s user limit?
• Necessary Features: Are critical features included, or will you need expensive add-ons?

For some businesses, UserVoice provides enough value to justify the cost. For others, the high price and add-ons might not make sense.

Discounts and Special Offers

UserVoice offers discounts if you pay annually:

• Discovery: 10% discount with annual payment.
• Validation: 15% discount with annual payment.

They also provide free trials (21 days for Discovery and a trial for Validation), helping you test the platform before committing.

UserJot: A Simpler, More Affordable Alternative to UserVoice

If UserVoice seems too expensive or complex, UserJot is a simpler, more affordable alternative. UserJot provides customer feedback management and idea validation features similar to UserVoice, but at lower prices and with clearer pricing.

Plan Comparison	UserJot Pricing	UserVoice Pricing
Starter	$29/month	$999/month
Growth	$59/month	$1,299/month

With UserJot, you get all the essential feedback management features at a fraction of the cost of UserVoice. The visual comparison below highlights the dramatic price difference between these two platforms.

UserJot offers unlimited feedback posts, roadmaps, and simpler pricing without hidden costs or expensive add-ons. You pay only for premium features like custom domains or SSO when you need them. UserJot’s free tier includes unlimited posts and roadmaps, unlike UserVoice, which doesn’t offer a free tier.

Here’s a quick comparison:

Feature	UserJot (Free)	UserVoice (Lowest Plan $999)
Unlimited Feedback & Roadmaps	✓	✗ (user limits apply)
Simple, Transparent Pricing	✓	✗ (complex add-ons)
Affordable Premium Plans	✓ ($29/month)	✗ ($999/month minimum)

UserJot gives you the essential features without high costs or complexity.

Conclusion

UserVoice offers robust feedback and validation tools, but its high base pricing, user limits, and expensive add-ons make it less suitable for smaller or budget-conscious businesses. Carefully consider your needs, budget, and growth plans when evaluating UserVoice. If you’re looking for a simpler, affordable alternative, UserJot may be a better fit.

Try UserJot today and see if it meets your requirements without the high price tag.