Email Templates to Ask for Customer Feedback (That Actually Get Responses)

Most teams know they should ask for feedback. But when it’s time to hit send, they either don’t know what to say — or they send something long and vague that gets ignored.

Here’s the fix: short, specific, intentional emails that feel personal and give users a clear, easy way to respond.

This post gives you proven email templates that actually work — the kind that real users reply to. These are great for onboarding, feature launches, churn recovery, and more. You can use them as-is, tweak them to match your tone, or plug them into automations.

Pair these emails with a simple feedback system like UserJot, and you’ll have a place to collect feedback, organize it, and act on it — all in one spot.

What Makes a Feedback Email Work?

Let’s get the basics right before diving into templates. The most effective emails tend to follow a few key principles:

• Keep it short — Your user is busy. Respect their time.
• Make it easy to reply — Avoid long surveys or logins. A single question is enough.
• Be specific — Ask about something. Don’t just say, “Any feedback?”
• Be personal — Plain text works better than slick designs. Use their name. Write like a human.
• Time it right — Catch people when the experience is fresh — during onboarding, after a feature, or when they go inactive.
• Close the loop — If someone gives feedback, follow up when you act on it. That’s how you build trust.

Now, let’s get into the actual templates.

1. Post-Onboarding Feedback

When to send it:
1–3 days after someone signs up and goes through your onboarding or setup flow.

This is a perfect window — the experience is still fresh in their mind, and they haven’t gone totally quiet yet. Your goal here isn’t to get praise — it’s to catch friction. Confusion. Bugs. Anything that slows them down.

Subject:
Quick question about your experience so far

Body:
Hey [First Name],
Just checking in — what’s been the most confusing part of [Product] so far?
We’re always trying to smooth out the rough edges, and your input would be super helpful.
You can reply directly, or leave a quick note here: [Your UserJot board link]

Thanks,
[Your Name]

Why it works:
It’s specific (“what’s been confusing”), it doesn’t ask for too much, and it gives them two easy ways to respond. Bonus: if you use UserJot, you can collect responses without needing users to sign in.

2. Feature-Specific Feedback

When to send it:
Right after you launch a new feature or change. Whether it’s something big or small, feedback now helps you shape the next version — and shows users you care.

Subject:
We just launched something new — what do you think?

Body:
Hi [First Name],
We just rolled out [Feature Name] — would love to hear what you think.
Was it useful? Clear? Is there anything missing?
Drop your thoughts here: [UserJot board link]
Or just hit reply.

Thanks again,
[Your Name]

Why it works:
You’re asking for focused feedback on something recent, which makes it easier for users to give a relevant response. If you’re using UserJot, you can route this feedback into a tagged category or directly into your roadmap view.

3. Churned or Inactive Users

When to send it:
Roughly 2–4 weeks after a user stops logging in, using a key feature, or cancels.

This email is about learning, not winning them back. If someone left, you want to understand why — so you can fix it for others. You only get one shot, so keep it honest, not pushy.

Subject:
Hey — what pulled you away?

Body:
Hey [First Name],
Noticed you haven’t been active lately — that’s totally okay.
But if you’re up for sharing, I’d love to know why. Was something missing? Too confusing?
You can reply directly, or leave a quick note here: [UserJot board link]

Thanks so much,
[Your Name]

Why it works:
It gives permission to be blunt. It doesn’t try to win them back with a sales pitch. And it treats their insight as valuable — which it is. Some of your most honest feedback will come from people who left.

4. Power User Feedback Invite

When to send it:
When someone’s clearly engaged — logging in often, submitting lots of content, or using advanced features.

Power users are goldmines for product insights. They know what’s working and what’s not — and they often want to help shape the future. The trick is to invite them in, casually.

Subject:
You’re one of our top users — can we pick your brain?

Body:
Hey [First Name],
You’ve been using [Product] like a pro — and we’d love to learn from you.
What’s working well? What’s still rough?
You can drop ideas here: [UserJot board link]
Or just reply — either way, we appreciate it.

Thanks a ton,
[Your Name]

Why it works:
This is flattering, casual, and collaborative. It turns your best users into product partners. If you’re using UserJot, you can even spin up a private board just for this group.

5. Asking for Testimonials (And Feedback)

When to send it:
After a positive interaction — like when someone thanks you, shares a win, or gives great support feedback.

Sometimes the line between “feedback” and “testimonial” is thin. This email is a way to collect both.

Subject:
Would you be open to sharing a quick thought?

Body:
Hey [First Name],
You’ve been awesome to work with — mind sharing a quick thought about your experience so far?
Even 1–2 sentences is perfect.
You can reply here, or drop it on our wall: [UserJot board link]

Thanks again,
[Your Name]

Why it works:
It’s low-pressure, specific, and grateful. You might get a quote to use on your website — or you might learn what’s delighting people, so you can do more of it.

6. Closing the Loop on Feedback

When to send it:
After you’ve acted on a user’s feedback — whether that’s fixing a bug, shipping a feature, or making a small tweak.

This is one of the most underrated moves in product. Following up shows that feedback leads to action. It creates loyalty and builds trust — and it often leads to more feedback.

Subject:
We listened — and it’s live

Body:
Hey [First Name],
Thanks again for your feedback on [Feature or Issue].
We made the update and it’s live now. You can see it here: [UserJot changelog or board link]
Let me know if it solves the problem — or if there’s still room to improve.

Appreciate your help,
[Your Name]

Why it works:
Users rarely expect to hear back — and when they do, it makes a big impression. Plus, this encourages them to keep giving feedback, because they know it goes somewhere.

Best Practices for Feedback Emails

A few extra tips to get better results:

• Use their name — and if possible, reference their company or past interaction.
• Avoid long forms or logins — UserJot supports guest feedback, so there’s no barrier.
• Send plain text — it’s more likely to reach the inbox (and get a reply).
• Batch your outreach — but keep the message personal.
• Tag and organize replies — if you’re using UserJot, you can tag feedback by theme or product area and link it to your roadmap.

Final Thoughts: Feedback Isn’t Just Collected — It’s Earned

The best feedback doesn’t come from popups or generic surveys. It comes from a place of trust — when users feel like they’re being heard, not just harvested for opinions.

These templates are a starting point. Try them out. Tweak them. And always follow through. Because the real magic isn’t just in asking for feedback — it’s in doing something with it.

If you’re looking for a simple system to collect and organize feedback, share a roadmap, and follow up with changelogs — check out UserJot. It’s free to start and easy to set up, whether you’re a solo founder or a full product team.