DAU / MAU Stickiness Calculator

Understanding Your Product’s Stickiness

This DAU / MAU Stickiness Calculator helps you measure how often your users return to your product. It calculates the ratio of your Daily Active Users (DAU) to your Monthly Active Users (MAU), a key indicator of user engagement and product value.

Key Inputs Explained

• Daily Active Users (DAU): The number of unique users who engage with your product on a typical day.
• Monthly Active Users (MAU): The number of unique users who engage with your product over a typical 30-day period.

How Stickiness is Calculated

The calculator uses a straightforward formula:

Stickiness Ratio = (DAU / MAU) * 100%

A higher percentage indicates that a larger portion of your monthly users are active daily, suggesting strong engagement and retention.

Interpreting Your Stickiness Ratio

While benchmarks vary by industry and product type, here’s a general guideline:

• < 10% (Low): Suggests users aren’t finding compelling reasons to return daily. Focus on improving core value and engagement loops.
• 10-20% (Fair): Indicates some regular usage, but there’s room to grow daily habits.
• 20-50% (Good): A healthy sign! Users are finding consistent value and returning often.
• > 50% (Excellent): Typically seen in highly engaging products like social media or communication tools. Your product is likely a core part of your users’ daily routine.

Why DAU/MAU Matters

• Product Health: A strong stickiness ratio often correlates with lower churn and higher customer lifetime value.
• Growth Indicator: High engagement can drive organic growth through word-of-mouth and network effects.
• Prioritization: Understanding stickiness helps prioritize features and improvements that enhance daily user value.

Use this calculator to get a quick snapshot of your user engagement. Remember to track this metric over time to understand trends and the impact of your product changes.