Top Landing Page Builders for SaaS Startups in 2025

Getting your landing page right can feel quite daunting. You need it to convert visitors into leads or sign-ups, load quickly, look professional, and integrate smoothly with your other tools. Choosing the right builder is a big step toward solving that puzzle without needing a dedicated development team just for marketing pages.

This breakdown details some of the strongest landing page builders available for SaaS startups heading into 2025. We’ll look at their features, strengths, weaknesses, and costs, helping you find the platform that fits your team’s needs and budget.

Why Your Landing Page Builder Choice Matters for SaaS Growth

Your landing page is often the first meaningful interaction a potential customer has with your product. The tool you use to build it directly impacts:

• Conversion Rates: Good builders offer optimized templates and A/B testing to help you turn more visitors into sign-ups or demo requests.
• Speed & Performance: Slow pages kill conversions. The right builder ensures fast load times, especially on mobile.
• Brand Consistency: Your landing pages need to look and feel like your brand, not a generic template. Flexibility in design matters.
• Efficiency: A user-friendly builder saves your team time and lets you launch campaigns faster.
• Integration: Pages need to connect seamlessly with your CRM, email marketing tools, and analytics to capture leads and measure results effectively.

Key Factors When Choosing a Landing Page Builder

Before comparing tools, think about what’s most important for your startup:

• Ease of Use vs. Flexibility: Do you need something simple to get pages live quickly, or do you need granular design control?
• Template Quality & Quantity: Are there well-designed, conversion-focused templates relevant to SaaS (e.g., demo requests, free trials, webinar sign-ups)?
• A/B Testing Capabilities: How easy is it to test different headlines, layouts, or calls to action? Is this feature included in the plan you can afford?
• Integration with Your Stack: Does it connect easily with your CRM (like HubSpot, Salesforce), email tools (like Mailchimp, ActiveCampaign), and analytics (Google Analytics)?
• Performance & Speed: Does the builder prioritize fast load times? Does it offer features like AMP (Accelerated Mobile Pages) if mobile traffic is critical?
• Pricing & Scalability: Does the cost fit your budget now? Will it scale reasonably as your traffic grows or your needs become more complex (e.g., needing more domains or user seats)?

Comparing the Top Landing Page Builders for 2025

Let’s examine some leading options, keeping the needs of SaaS startups in mind.

Unbounce - The Conversion Intelligence Platform

• Overview: Unbounce is a long-standing leader focused squarely on maximizing conversions. It offers a powerful drag-and-drop builder and uses AI features to help optimize pages. It’s often chosen by marketing teams serious about A/B testing and performance.
• Key Features:
  • 125+ high-converting templates.
  • Flexible drag-and-drop editor (pixel-perfect control).
  • Dynamic Text Replacement (DTR) to match page copy to ad keywords.
  • Built-in pop-ups and sticky bars.
  • A/B testing (manual and AI-powered “Smart Traffic” on higher plans).
  • AI copywriting assistance.
• Strengths:
  • Strong focus on conversion optimization tools.
  • High degree of design flexibility.
  • Advanced testing features including AI optimization.
  • Good integrations with major marketing platforms (HubSpot, Salesforce, etc.) plus Zapier.
• Limitations:
  • A/B testing requires mid-tier plan ($149/mo+), making it pricier for startups needing this early.
  • Can have a steeper learning curve due to its flexibility.
  • No native Accelerated Mobile Pages (AMP) support.
• Pricing Snapshot: Starts at $99/month (Launch plan, no A/B testing). The Optimize plan ($149/mo) adds A/B testing. 14-day free trial available.
• Ideal For: SaaS teams prioritizing conversion rate optimization (CRO) and needing robust testing features, especially for paid ad campaigns.

Instapage - Enterprise-Grade Pages & Collaboration

• Overview: Instapage offers a polished platform with strong design capabilities and features geared towards larger teams and ad campaigns. It emphasizes collaboration, page speed, and connecting ad spend directly to landing page performance.
• Key Features:
  • 200+ customizable, mobile-responsive templates.
  • Instablocks™ for creating reusable page sections.
  • Real-time collaboration features (comments, edits).
  • Server-side A/B testing (on Optimize plan+).
  • AdMap® feature to visualize ad-to-page connections.
  • Heatmaps and personalization features (on highest tier).
  • AMP support (on Enterprise plan).
• Strengths:
  • Excellent design precision and reusable blocks (Instablocks).
  • Strong team collaboration capabilities.
  • Features specifically designed to improve ad campaign performance (AdMap, personalization).
  • Robust A/B testing and analytics (on relevant plans).
  • Good integrations and scalability for larger needs.
• Limitations:
  • Higher cost, especially for A/B testing ($199/mo Optimize plan needed).
  • Advanced features like heatmaps, personalization, and AMP are gated behind expensive Enterprise plans.
  • Might be overkill for simple needs.
  • Base plan has relatively low traffic limits (15k visitors).
• Pricing Snapshot: Starts at $99/month (Create plan, no A/B testing). The Optimize plan ($199/mo) adds A/B testing. 14-day free trial available.
• Ideal For: Growing SaaS companies with larger marketing teams, significant ad spend, and a need for collaboration and advanced personalization features (if budget allows).

Leadpages - Affordable & User-Friendly Option

• Overview: Leadpages is known for its affordability and ease of use, making it popular among small businesses and startups. It includes built-in tools like pop-ups and alert bars even on lower tiers, offering good value for basic lead generation.
• Key Features:
  • 150+ mobile-friendly templates.
  • Relatively simple drag-and-drop editor (section-based).
  • Built-in pop-ups and alert bars.
  • A/B testing (available on Pro plan and up).
  • Ability to build full websites/microsites.
  • Integrations with popular email marketing services.
• Strengths:
  • Very cost-effective starting point.
  • Easy to learn and use, great for non-technical founders.
  • Includes conversion tools (pop-ups, alert bars) on base plan.
  • Unlimited traffic allowance on plans.
  • Good native email marketing integrations.
• Limitations:
  • A/B testing requires the Pro plan ($99/mo), doubling the entry cost.
  • Editor is less flexible than Unbounce or Webflow (grid-based).
  • Fewer advanced optimization features (no dynamic text, heatmaps).
  • Some template designs might feel less modern.
• Pricing Snapshot: Starts at ~$49/month (Standard plan, 5 pages, no A/B). Pro plan (~$99/mo) adds unlimited pages and A/B testing. 14-day free trial available. (Annual plans offer significant discounts).
• Ideal For: Early-stage SaaS startups, solo founders, or those needing a simple, budget-friendly way to create basic landing pages and capture leads quickly.

Landingi - Feature-Rich on a Budget

• Overview: Landingi offers a surprisingly broad feature set, including a huge template library and numerous integrations, at a very competitive price. It aims to be an all-in-one solution for smaller teams needing powerful tools without the enterprise price tag.
• Key Features:
  • 400+ landing page templates.
  • Drag-and-drop editor with mobile view customization.
  • Smart Sections for reusable content blocks.
  • A/B testing (on Automate plan+).
  • Built-in pop-ups, forms, and basic funnels.
  • 170+ direct integrations with marketing tools.
  • AI assistant for copy and images.
• Strengths:
  • Massive template selection provides many starting points.
  • Excellent value for money, especially on mid-tier plans offering A/B testing and many integrations.
  • Extensive native integrations reduce reliance on Zapier.
  • Includes built-in extras like pop-ups and basic automation.
  • Generous traffic limits and user seats even on lower paid plans.
  • Free plan available (1 page).
• Limitations:
  • User interface might feel less polished than premium competitors.
  • A/B testing requires the Automate plan ($79/mo).
  • Built-in analytics may be less detailed than dedicated tools.
  • Less brand recognition and community support compared to giants like Unbounce.
• Pricing Snapshot: Free plan (1 page). Paid plans start around $39/month (Core). The Automate plan ($79/mo) adds A/B testing and funnels. 14-day free trial on paid features.
• Ideal For: SaaS startups wanting a wide range of features (templates, integrations, testing) and generous limits without breaking the bank. Great for teams needing to produce many pages efficiently.

Swipe Pages - Mobile-First Speed Demon

• Overview: Swipe Pages focuses intensely on creating ultra-fast, mobile-optimized landing pages, particularly using AMP technology. It’s designed for marketers running paid ad campaigns where mobile speed is paramount for conversions.
• Key Features:
  • 40+ modern, conversion-focused templates (Standard HTML & AMP versions).
  • Drag-and-drop builder optimized for mobile design.
  • Emphasis on performance optimization (AMP, compression).
  • Server-side A/B testing (on Marketer plan+).
  • Dynamic Text Replacement.
  • Direct integrations and Zapier support.
  • Stripe checkout integration.
• Strengths:
  • Exceptional page load speed, especially on mobile via AMP.
  • Strong focus on mobile-first design and performance.
  • Includes robust A/B testing (server-side) on affordable mid-tier plan.
  • Easy-to-use interface.
  • Competitive pricing for the features offered.
• Limitations:
  • Smaller template library compared to others.
  • Newer platform with less brand history/community.
  • A/B testing and DTR require Marketer plan ($69/mo annual).
  • Lacks built-in multi-step funnel capabilities or advanced pop-up features.
• Pricing Snapshot: Starts at $39/month (Startup plan, no A/B). Marketer plan ($99/mo monthly, $69/mo annual) adds A/B testing and more domains/traffic. 14-day free trial available.
• Ideal For: SaaS startups heavily reliant on mobile advertising (Google Ads, Facebook/Instagram) where page speed and AMP support provide a competitive advantage.

HubSpot Landing Pages - The All-in-One Integrated Choice

• Overview: HubSpot’s landing page builder is part of its broader Marketing Hub platform. Its main strength is seamless integration with HubSpot CRM and other marketing tools (email, automation). It’s ideal for startups already invested in the HubSpot ecosystem.
• Key Features:
  • Drag-and-drop editor using pre-built modules.
  • ~13 free templates + hundreds more in the marketplace.
  • Native integration with HubSpot CRM.
  • Smart Content for personalization based on CRM data (Pro+).
  • A/B testing (available on Marketing Hub Professional+).
  • Built-in forms, CTAs, and analytics tied to CRM records.
• Strengths:
  • Unbeatable integration if you already use HubSpot CRM/Sales Hub.
  • All-in-one convenience: manage pages, leads, emails in one place.
  • Powerful personalization using CRM data.
  • Reliable performance and hosting.
  • Landing pages available even on free/starter HubSpot plans (with limitations/branding).
• Limitations:
  • Expensive to unlock full features like A/B testing (requires Marketing Hub Professional at $800/mo).
  • Less design flexibility compared to dedicated builders like Webflow or Unbounce.
  • Fewer included templates out-of-the-box.
  • Lacks specialized features like AMP or advanced pop-up tools.
  • HubSpot branding on free/starter plans.
• Pricing Snapshot: Basic landing pages included in Free CRM & Marketing Hub Starter ($50/mo). Full features (A/B testing, personalization) require Marketing Hub Professional ($800/mo).
• Ideal For: SaaS startups already using or planning to use HubSpot extensively for CRM, sales, and marketing automation, valuing seamless integration above all else.

Webflow - Maximum Design Freedom

• Overview: Webflow is a powerful visual web development platform used to build custom websites, including landing pages. It offers unparalleled design flexibility without writing code, producing clean, fast-loading sites. It’s favored by design-conscious startups.
• Key Features:
  • Complete visual design control (HTML/CSS/JS visually).
  • 100+ responsive templates (free & paid marketplace).
  • Build entire websites, not just single pages.
  • Clean code output and fast hosting (CDN).
  • Built-in CMS for dynamic content.
  • Form element with integrations via Zapier or embeds.
• Strengths:
  • Ultimate design flexibility for unique, branded pages.
  • Produces high-performance, fast-loading pages.
  • Can build your entire marketing website in one tool.
  • Powerful CMS capabilities for content-rich pages.
  • Highly respected by designers and developers alike.
• Limitations:
  • No built-in A/B testing or specific marketing optimization features (requires third-party tools/scripts).
  • Steeper learning curve than simple landing page builders.
  • Form submission limits on lower plans (often requires integration).
  • Can be overkill if you only need simple, temporary landing pages.
• Pricing Snapshot: Free plan for building (publish on subdomain). Paid site hosting starts at $18/month (Basic) or $29/month (CMS) when paid annually.
• Ideal For: Design-focused SaaS startups needing custom layouts, animations, and full control over branding, who are willing to integrate external tools for testing and optimization. Also great if building the entire marketing site.

ClickFunnels - The Funnel-Building Specialist

• Overview: ClickFunnels is designed for creating multi-step sales funnels rather than just single landing pages. It provides templates and tools to guide users through a sequence (e.g., opt-in -> upsell -> thank you). It’s popular in direct response marketing circles.
• Key Features:
  • Extensive library of pre-built funnel templates (webinar, lead magnet, sales, etc.).
  • Drag-and-drop page editor (block-based).
  • Built-in A/B split testing for funnel steps.
  • Integrated checkout/payment processing.
  • Optional email automation (“Follow-Up Funnels” on higher plan).
  • Membership site capabilities.
• Strengths:
  • Excellent for building multi-step conversion flows quickly.
  • Large library of proven funnel templates.
  • Easy-to-use A/B testing built-in.
  • Handles payments and upsells natively.
  • Very marketer-friendly, no coding needed.
• Limitations:
  • Relatively expensive starting price ($97/mo).
  • Limited design flexibility; pages can have a recognizable “ClickFunnels look.”
  • Pages can sometimes be slower loading due to scripts.
  • Less suited for highly custom or brand-centric designs.
  • Can feel like overkill if you just need standalone landing pages.
• Pricing Snapshot: Starts at $97/month (Basic plan). Pro plan ($297/mo) adds unlimited funnels and email automation. 14-day free trial available. (Note: ClickFunnels 2.0 has different pricing tiers, around $147/mo+).
• Ideal For: SaaS startups focused on building structured conversion funnels with multiple steps, upsells, or specific marketing sequences, particularly for events or promotions.

Quick Comparison Table

Tool	Starting Price (Monthly)	A/B Testing Available?	Key Strength	Ideal SaaS Use Case
Unbounce	$99	Yes (on $149/mo+ plan)	Conversion optimization, AI features, flexibility	PPC campaigns, serious CRO efforts
Instapage	$99	Yes (on $199/mo+ plan)	Team collaboration, ad personalization, design	High-volume ad campaigns, larger marketing teams
Leadpages	~$49	Yes (on ~$99/mo+ plan)	Affordability, ease of use, built-in pop-ups	Budget-conscious startups, quick lead gen pages
Landingi	$39 (Free plan exists)	Yes (on $79/mo+ plan)	Feature value, template volume, integrations	Teams needing lots of features/pages on a budget
Swipe Pages	$39	Yes (on $99/mo plan)	Mobile speed (AMP), performance for ads	Mobile-heavy ad campaigns, speed-critical pages
HubSpot	$50 (Free plan exists)	Yes (on $800/mo+ plan)	Seamless CRM integration, all-in-one platform	Startups already using/committed to HubSpot ecosystem
Webflow	$18 (Free plan exists)	No (requires 3rd party tools)	Design freedom, site performance, customization	Design-led startups, building full marketing sites
ClickFunnels	$97	Yes (on all paid plans)	Multi-step funnel building, integrated payments	Structured sales/marketing funnels, upsell sequences

Note: Prices are approximate monthly costs if paid monthly; annual plans often offer discounts. “Starting Price” reflects the lowest tier with core landing page functionality. A/B testing availability often requires upgrading.

Making Your Decision: Which Builder Fits Your SaaS?

There’s no single “best” builder; the right choice aligns with your specific needs and resources:

• If you’re budget-conscious and need simplicity: Leadpages or Landingi offer great starting points. Landingi provides more features for the price if you anticipate needing more integrations or templates.
• If conversion optimization is your top priority: Unbounce is a dedicated CRO powerhouse. Instapage is also strong here, especially if team features and ad personalization are important (and budget allows).
• If mobile speed is critical (especially for ads): Swipe Pages with its AMP focus is hard to beat.
• If you live inside HubSpot: Using HubSpot Landing Pages makes the most sense for seamless integration, provided you can justify the Marketing Hub tier needed for advanced features.
• If design control and brand uniqueness are paramount: Webflow gives you the freedom to build exactly what you envision, but be prepared to handle testing/optimization separately.
• If you need structured, multi-step funnels: ClickFunnels is purpose-built for this, though consider its design constraints and cost.

Most of these platforms offer free trials. The best approach is often to shortlist 2-3 based on your priorities and test them out. See which interface feels intuitive to your team and which one makes it easiest to build the kind of pages that will help your SaaS grow.

Choosing your landing page builder is a foundational step. Pick the one that helps your team launch, test, and iterate effectively, and you’ll be well on your way to converting more visitors into valuable customers.