Top 8 Feedback Tools for B2B SaaS

B2B SaaS is different. Your customers are businesses, not individuals. They have account managers, multiple stakeholders, and complex workflows. A feature request from a $100K/year enterprise client carries different weight than one from a $50/month startup.

Most feedback tools don’t get this. They treat all feedback equally, lack the integrations your team uses, and can’t handle the complexity of B2B relationships. You need tools that understand account hierarchies, integrate with your CRM, and help you prioritize based on revenue impact.

Here are eight feedback tools that actually work for B2B SaaS companies, chosen for their integration capabilities, advanced features, and ability to scale with your business. If you’re looking for a comprehensive framework to evaluate these options, check our guide on how to choose the best feedback platform for your team.

For a broader overview of feedback collection strategies, see our guide on how to collect customer feedback. If you’re comparing with consumer-focused tools, check our top 10 feedback tools with public voting. And for budget-conscious teams, we have a guide to 5 free customer feedback tools with B2B capabilities.

1. UserJot: Built for Modern B2B SaaS

UserJot is a feedback, roadmap, and changelog tool designed specifically for SaaS teams. We understand that B2B companies need powerful features without enterprise complexity.

Why It Works for B2B SaaS:

• Account-based feedback tracking - See all feedback from an organization in one view
• Revenue-weighted prioritization - Automatically factor in customer value
• Deep integrations - Slack, Linear, and Jira (coming soon) for your existing workflow
• SSO with JWT - Seamless authentication for enterprise customers
• Beautiful public roadmaps - Show enterprise clients you’re listening
• White labeling - Match your brand for professional appearance
• AI-powered categorization - Automatically organize feedback at scale

Integration Ecosystem:

• Slack (bidirectional sync)
• Linear (create issues from feedback)
• Webhooks for custom integrations
• API access for advanced workflows

Pricing: Free for core features, $29/month Starter, $59/month Professional with SSO and advanced features.

Best for: Growing B2B SaaS companies that want enterprise features without enterprise pricing. Perfect if you’re scaling from startup to growth stage.

2. ProductBoard

ProductBoard is built for large B2B organizations with complex product management needs. It’s overkill for most, but powerful if you need it.

Why It Works for B2B SaaS:

• Advanced customer segmentation - Slice feedback by industry, size, plan
• Revenue-driven roadmaps - Prioritize based on business impact
• Portal for customer-facing teams - Sales and support can submit on behalf of clients
• Deep CRM integrations - Salesforce, HubSpot sync
• Enterprise security - SOC 2, GDPR, SSO

Integration Ecosystem:

• Salesforce (deep integration)
• Jira, Azure DevOps
• Slack, Microsoft Teams
• Zendesk, Intercom

Pricing: Starts around $20-25/maker/month, but expect $70K-100K/year for a real implementation.

Best for: Enterprise B2B SaaS with 100+ employees and complex product lines. If you’re not there yet, it’s probably too much.

3. Canny

Canny sits between simple tools and enterprise platforms, making it popular with mid-market B2B SaaS companies.

Why It Works for B2B SaaS:

• Company profiles - Group feedback by organization
• Custom fields - Track MRR, plan type, industry
• Autopilot AI - Capture feedback from support tickets
• Private boards - Internal feedback from customer success
• Integration variety - Most major B2B tools covered

Integration Ecosystem:

• Jira, Linear, GitHub
• Intercom, Zendesk
• Slack, MS Teams
• HubSpot, Salesforce

Pricing: Free for 25 users, $24-99/month for paid plans. Watch out for tracked user pricing that can escalate quickly.

Best for: Established B2B SaaS with 20-50 employees who need more than basic but less than enterprise.

4. Pendo

Pendo combines product analytics with feedback, making it powerful for data-driven B2B teams.

Why It Works for B2B SaaS:

• Usage data + feedback - See what users do, not just what they say
• Account-level analytics - Track feature adoption by customer
• In-app guides - Onboard enterprise users effectively
• NPS with segmentation - Measure satisfaction by account type
• Roadmap tied to adoption - Prioritize based on actual usage

Integration Ecosystem:

• Salesforce (native integration)
• Segment, Amplitude
• Jira, Rally
• Slack, Webhooks

Pricing: Requires sales contact, average ~$47K/year. Feedback module costs extra.

Best for: B2B SaaS companies that want to combine quantitative and qualitative data. Expensive but comprehensive.

5. Aha!

Aha! is a full product management suite that includes feedback as part of a larger platform.

Why It Works for B2B SaaS:

• Ideas portal - Sophisticated feedback collection
• Strategic roadmaps - Link feedback to company goals
• Custom scoring - Complex prioritization formulas
• Workflow automation - Route feedback based on rules
• Executive reporting - Show ROI of product decisions

Integration Ecosystem:

• Jira, Azure DevOps (deep sync)
• Salesforce, HubSpot
• Slack, Microsoft Teams
• 65+ total integrations

Pricing: $59-149/user/month for different products. Gets expensive fast.

Best for: Mature B2B SaaS with dedicated product management teams and formal processes.

6. Usersnap

Usersnap excels at collecting technical feedback with screenshots and session data, perfect for B2B developer tools or complex UIs.

Why It Works for B2B SaaS:

• Visual bug reporting - Screenshots with annotations
• Technical context - Browser info, console logs
• Session replay - See exactly what happened
• Project management integrations - Direct to dev tools
• Customer portal - Branded feedback experience

Integration Ecosystem:

• Jira, GitHub, GitLab
• Slack, Microsoft Teams
• Trello, Asana
• Zendesk, Intercom

Pricing: €39-949/month based on seats and features.

Best for: B2B SaaS with complex UIs or technical products where visual context matters.

7. Sleekplan

Sleekplan bundles feedback, roadmaps, changelogs, and even knowledge base into one tool.

Why It Works for B2B SaaS:

• Multiple feedback types - Feature requests, bugs, general feedback
• Public and private boards - Mix internal and external feedback
• In-app widgets - Collect feedback without context switching
• CSAT and NPS built-in - Measure satisfaction alongside feedback
• Reasonable pricing - Good value for smaller teams

Integration Ecosystem:

• Jira, GitHub
• Slack, Discord
• Intercom, Crisp
• Zapier for others

Pricing: Free plan available, $13-75/month for paid tiers.

Best for: Smaller B2B SaaS teams (under 20) who want multiple tools in one without breaking the bank.

8. UserVoice

UserVoice is one of the oldest players, built for large enterprises with complex needs.

Why It Works for B2B SaaS:

• Enterprise security - SOC 2, GDPR, custom DPAs
• Advanced admin controls - Complex permission systems
• Custom fields and workflows - Highly configurable
• ROI reporting - Justify product decisions
• White glove support - Dedicated success managers

Integration Ecosystem:

• Salesforce (deep integration)
• Jira, Azure DevOps
• Microsoft everything
• Custom API

Pricing: $699-999+/month minimum. Average customer pays $21K/year.

Best for: Large B2B SaaS companies with enterprise clients who need maximum security and compliance.

How to Choose for Your B2B SaaS

The right tool depends on your stage and specific needs. For a detailed evaluation framework, see our guide on choosing the best feedback platform.

Early Stage (1-20 employees): Go with UserJot or Sleekplan. You need something that works out of the box without a huge time investment. UserJot’s free plan gives you room to grow.

Growth Stage (20-100 employees): Consider UserJot Professional, Canny, or Aha! if you have dedicated product managers. You need more structure but not full enterprise complexity.

Scale Stage (100+ employees): ProductBoard, Pendo, or Aha! make sense here. You have the budget and need for advanced features. UserVoice if you’re truly enterprise.

Special Considerations:

• Heavy Salesforce users: ProductBoard or UserVoice
• Need analytics too: Pendo is the only real option
• Technical products: Usersnap for visual feedback
• Budget conscious: UserJot or Sleekplan

The B2B SaaS Reality

Here’s what matters: your feedback tool needs to grow with you. Starting with an enterprise tool too early wastes money and time. Starting with a tool that can’t scale forces painful migrations later.

That’s why we built UserJot to scale naturally. Start free, add features as you need them, never worry about user limits. Whether you have 10 customers or 10,000, the price stays predictable.

Most B2B SaaS companies overthink this decision. Pick something that integrates with your current stack, handles your volume, and doesn’t require a PhD to operate. You can always switch later – what matters is starting to collect feedback systematically today.

Frequently Asked Questions

What makes a feedback tool “B2B ready”?

B2B tools need account-level organization, revenue-based prioritization, SSO capabilities, and integrations with CRM/support tools. Consumer-focused tools typically lack these features.

Do B2B SaaS companies need different feedback tools than B2C?

Yes. B2B requires tracking feedback by account (not just user), weighing input by customer value, and handling complex stakeholder relationships. B2C tools miss these nuances.

Which feedback tool has the best Salesforce integration?

ProductBoard and UserVoice have the deepest Salesforce integrations. UserJot and Canny offer basic integration through Zapier or webhooks.

Can these tools handle feedback from multiple products?

UserJot, ProductBoard, Canny, and Aha! support multiple products/workspaces. Pricing may increase. Simpler tools like Nolt typically support one product per account.

What about security and compliance for enterprise clients?

UserVoice, ProductBoard, and Pendo offer SOC 2 compliance. UserJot provides GDPR compliance and is working on SOC 2. Always verify current certifications.

How important are integrations for B2B feedback tools?

Critical. B2B teams use multiple tools (CRM, support, PM tools). Your feedback tool should fit into existing workflows, not create new ones. Prioritize tools with your must-have integrations.

Should we build our own feedback tool?

Almost never worth it. The development and maintenance cost far exceeds buying a solution. Only consider if you have truly unique requirements that no tool addresses.

What’s the typical budget for B2B feedback tools?

Ranges from $29/month (UserJot) to $100K+/year (ProductBoard). Most growing B2B SaaS spend $100-500/month. Enterprise solutions start at $20K/year.

Can sales teams use these tools to capture customer feedback?

Yes. UserJot, ProductBoard, and Canny allow internal team members to submit feedback on behalf of customers. Look for “proxy posting” or “internal feedback” features.

Which tool is best for product-led growth B2B companies?

UserJot and Canny work well for PLG with public roadmaps and community features. Pendo adds usage analytics. Avoid heavy enterprise tools that assume sales-led motions.