Top 8 Feedback Tools for B2B SaaS in 2025

B2B SaaS feedback is complex. You need to track feedback by account, weigh input by customer revenue, and integrate with your CRM and support tools.

Most feedback tools treat a $100K enterprise client the same as a free trial user. That doesn’t work.

Here are 8 SaaS feedback tools built for B2B companies, with the integrations and features you actually need.

1. UserJot: B2B Features Without Enterprise Pricing

We built UserJot specifically for B2B SaaS teams. Track feedback by account, prioritize by revenue, integrate with your stack, all without the $50K enterprise price tag.

B2B-Specific Features:

• Account-level feedback grouping (see all feedback from Acme Corp in one view)
• Revenue-weighted prioritization built in
• SSO with JWT for enterprise customers
• White labeling on $59/month plan (not $50K enterprise)
• Slack and Linear integrations included
• Public roadmaps to close enterprise deals
• AI categorization for high-volume feedback

Integrations: Slack, Linear, webhooks, API access. Jira and Salesforce coming soon.

Pricing: Free forever plan, $29/month Starter, $59/month Professional (includes SSO and white labeling).

Best for: B2B SaaS companies from 5 to 500 employees who need real B2B features without enterprise complexity.

2. ProductBoard

ProductBoard is enterprise product management software. Powerful but complex, with pricing to match.

B2B Features:

• Advanced customer segmentation by industry, size, plan
• Revenue-driven roadmap prioritization
• Portal for sales/support to submit customer feedback
• Deep Salesforce and HubSpot integrations
• SOC 2, GDPR compliant

Integrations: Salesforce, Jira, Azure DevOps, Slack, Microsoft Teams, Zendesk, Intercom.

Pricing: Starts $20/maker/month but realistically $70K-100K/year for most implementations.

Best for: Enterprise B2B with 100+ employees. Overkill for most teams.

3. Canny

Canny is the middle ground between basic and enterprise. Popular with mid-market B2B SaaS.

B2B Features:

• Company profiles to group feedback by organization
• Custom fields for MRR, plan type, industry
• Autopilot AI captures feedback from support tickets
• Private boards for internal feedback
• Good integration coverage

Integrations: Jira, Linear, GitHub, Intercom, Zendesk, Slack, HubSpot, Salesforce.

Pricing: $24-99/month but uses tracked user pricing. 500 active users = $349/month.

Best for: Mid-market B2B SaaS with 20-50 employees.

4. Pendo

Pendo combines product analytics with feedback, making it powerful for data-driven B2B teams.

B2B Features:

• Combines usage analytics with feedback
• Account-level feature adoption tracking
• In-app guides for enterprise onboarding
• NPS segmented by account type
• Data-driven roadmap prioritization

Integrations: Salesforce, Segment, Amplitude, Jira, Slack.

Pricing: Contact sales. Average $47K/year, feedback module extra.

Best for: Data-driven B2B SaaS that can afford premium pricing.

5. Aha!

Aha! is a full product management suite that includes feedback as part of a larger platform.

B2B Features:

• Ideas portal for sophisticated feedback collection
• Strategic roadmaps linked to company goals
• Custom scoring formulas for prioritization
• Workflow automation for routing feedback
• Executive reporting on product ROI

Integrations: 65+ including Jira, Azure DevOps, Salesforce, HubSpot, Slack.

Pricing: $59-149/user/month. A 10-person team = $590-1,490/month.

Best for: Mature B2B SaaS with formal product management processes.

6. Usersnap

Usersnap specializes in visual feedback with screenshots and session replays. Great for technical B2B products.

B2B Features:

• Visual bug reporting with annotated screenshots
• Technical context (browser info, console logs)
• Session replay to see user actions
• Direct integration with dev tools
• Branded customer portal

Integrations: Jira, GitHub, GitLab, Slack, Trello, Zendesk.

Pricing: €39-949/month based on seats.

Best for: Technical B2B products where visual feedback matters.

7. Sleekplan

Sleekplan bundles feedback, roadmaps, changelogs, and knowledge base in one affordable tool.

B2B Features:

• Multiple feedback types (features, bugs, general)
• Public and private boards
• In-app feedback widgets
• CSAT and NPS built in
• GDPR compliant by default

Integrations: Jira, GitHub, Slack, Intercom, plus Zapier.

Pricing: Free plan available, €13-75/month paid.

Best for: Small B2B SaaS teams wanting all-in-one solution under $100/month.

8. UserVoice

UserVoice is legacy enterprise feedback software. Built for Fortune 500, priced accordingly.

B2B Features:

• SOC 2, GDPR, custom DPAs
• Complex permission systems
• Highly configurable workflows
• ROI reporting for executives
• Dedicated success managers

Integrations: Deep Salesforce, Jira, Azure DevOps, Microsoft suite.

Pricing: $699/month minimum. Average customer pays $21K/year.

Best for: Enterprise B2B with compliance requirements and big budgets.

Quick Recommendations by Company Stage

Early Stage (1-20 employees): UserJot or Sleekplan. Both work out of the box without setup complexity.

Growth Stage (20-100 employees): UserJot Professional, Canny, or Aha! if you have dedicated PMs.

Scale Stage (100+ employees): ProductBoard, Pendo, or Aha! for advanced needs. UserVoice for pure enterprise.

By Use Case:

• Heavy Salesforce users: ProductBoard or UserVoice
• Need analytics: Pendo
• Technical products: Usersnap
• Budget conscious: UserJot or Sleekplan

FAQ

What makes a feedback tool “B2B ready”?

B2B SaaS feedback tools need specific features that consumer tools lack: account-level organization (grouping all feedback from Acme Corp together), revenue-based prioritization (weighing a $100K customer’s input appropriately), SSO capabilities for enterprise authentication, and deep CRM integrations. Tools like UserJot, ProductBoard, and Canny handle these requirements, while basic tools like Fider or Nolt don’t.

What are the best B2B customer feedback tools?

For most B2B SaaS companies, UserJot offers the best balance of features and price at $29-59/month. Canny works well for mid-market at $24-99/month but watch the user limits. ProductBoard and Pendo are powerful but expensive ($50K+/year) for enterprise. Sleekplan is great for small teams under $75/month.

Do B2B SaaS companies need different feedback tools than B2C?

Absolutely. B2B requires tracking feedback by account not individual user, weighing input by customer revenue (MRR/ARR), handling multiple stakeholders per account, integrating with CRM and support tools, and offering SSO for enterprise customers. B2C tools like basic voting boards miss these critical features.

Which SaaS feedback tool has the best Salesforce integration?

ProductBoard and UserVoice offer the deepest native Salesforce integrations with bidirectional sync and custom field mapping. Canny has decent Salesforce support through their enterprise plan. UserJot currently connects via Zapier but native integration is coming. For most teams, ProductBoard’s Salesforce integration is best but costs $70K+/year.

Can these tools handle feedback from multiple products?

UserJot, ProductBoard, Canny, and Aha! all support multiple products or workspaces. UserJot includes multiple boards even on free plans. Canny charges per workspace. ProductBoard includes it in enterprise plans. Simpler tools like Sleekplan or Nolt typically support one product per account.

What about security and compliance for enterprise clients?

UserVoice, ProductBoard, and Pendo offer full SOC 2 Type II compliance. UserJot provides GDPR compliance and SSL encryption, with SOC 2 in progress. Canny has SOC 2 on enterprise plans. For regulated industries, UserVoice or ProductBoard are safest bets. Always verify current certifications before purchasing.

How important are integrations for B2B feedback tools?

Integrations are critical for B2B SaaS feedback tools. Your feedback tool must connect with your CRM (Salesforce/HubSpot), support tools (Zendesk/Intercom), project management (Jira/Linear), and communication (Slack/Teams). Without integrations, feedback gets siloed. Prioritize tools with your must-have integrations built in, not just Zapier connections.

Should we build our own feedback tool?

No. Building a feedback tool will cost $100K+ in development and ongoing maintenance. Tools like UserJot cost $29/month. Even enterprise solutions at $50K/year are cheaper than building. Only consider building if you have truly unique requirements that no existing tool addresses, which is extremely rare.

What’s the typical budget for B2B SaaS feedback tools?

Budget varies by company size: Startups (1-20 employees) typically spend $0-100/month using UserJot or Sleekplan. Growth stage (20-100 employees) budget $100-500/month for Canny or UserJot Professional. Scale stage (100+ employees) spend $20K-100K/year on ProductBoard or Pendo. The average B2B SaaS spends $200-400/month.

Can sales teams use these tools to capture customer feedback?

Yes, most B2B feedback tools support proxy posting where internal teams submit on behalf of customers. UserJot, ProductBoard, and Canny all allow sales and support teams to log feedback from customer calls. Look for “internal feedback” or “proxy submission” features. This is essential for B2B where feedback comes through multiple channels.

Which tool is best for product-led growth B2B companies?

UserJot and Canny work best for PLG B2B with public roadmaps, community voting, and self-serve features. UserJot’s free plan supports unlimited users which fits PLG’s high-volume, low-touch model. Pendo adds usage analytics to understand feature adoption. Avoid UserVoice or heavy enterprise tools that assume high-touch sales.