Resend Pricing in 2025: Is it Worth It?

Resend offers services for sending both transactional emails (like password resets or receipts) and marketing emails (like newsletters or promotions). If you’re evaluating Resend for your email needs in 2025, this post covers everything you’ll want to know.

Resend uses separate pricing models for its transactional and marketing email services. This means you need to consider your needs for each type of email communication.

Transactional Email Pricing

Resend prices its transactional email service based on the number of emails you send each month. There are several plans available, from a free option to custom enterprise solutions.

• Free Plan:

  • Cost: $0 per month
  • Emails: Up to 3,000 per month
  • Daily Limit: 100 emails per day
  • Domains: 1
  • Data Retention: 1 day
  • Support: Ticket Support
  • Single Sign-On (SSO): Yes
  • This plan is suitable for small projects or developers testing the service. The daily limit is a key restriction to keep in mind.

• Pro Plan:

  • Cost: $20 per month
  • Emails: Up to 50,000 per month
  • Daily Limit: None
  • Domains: 10
  • Data Retention: 3 days
  • Support: Ticket Support
  • Single Sign-On (SSO): Yes
  • This plan offers a significant increase in email volume and removes the daily sending limit, making it better for growing applications.

• Scale Plan:

  • Cost: $90 per month
  • Emails: Up to 100,000 per month
  • Daily Limit: None
  • Domains: 1,000
  • Data Retention: 7 days
  • Support: Slack & Ticket Support
  • Single Sign-On (SSO): Yes
  • Aimed at larger operations, this plan supports a higher email volume, many more domains, and offers faster support through Slack.

• Enterprise Plan:

  • Cost: Custom
  • Emails: Custom volume
  • Daily Limit: None
  • Domains: Flexible
  • Data Retention: Flexible
  • Support: Priority Support
  • Single Sign-On (SSO): Yes
  • This plan is tailored for large organizations with specific needs, offering custom limits, features, and dedicated support.

Dedicated IPs for Transactional Emails: A dedicated IP address can help improve email deliverability by building your own sending reputation. For Resend’s transactional plans:

• Dedicated IPs are generally available as an add-on.
• For the Scale plan, if you send more than 500 emails per day, a dedicated IP is available for an additional $30 per month.
• Availability and cost for other plans, including Enterprise, might vary and would likely be part of the custom agreement or require contacting Resend.

Marketing Email Pricing

For marketing emails, Resend bases its pricing on the number of contacts stored in your list, not the number of emails sent. A key feature across all marketing plans is unlimited email sending.

• Free Plan:

  • Cost: $0 per month
  • Contacts: Up to 1,000
  • Email Sending: Unlimited
  • Audiences: 1
  • Domains: 1
  • Marketing Analytics: Yes
  • Support: Ticket Support
  • Single Sign-On (SSO): Yes
  • Good for individuals or small businesses starting their email marketing efforts.

• Pro Marketing Plan:

  • Cost: $40 per month
  • Contacts: Up to 5,000
  • Email Sending: Unlimited
  • Audiences: Unlimited
  • Domains: Unlimited
  • Marketing Analytics: Yes
  • Support: Slack & Ticket Support
  • Single Sign-On (SSO): Yes
  • This plan suits businesses with a growing contact list, offering unlimited audiences and domains, plus faster support options.

• Enterprise Plan:

  • Cost: Custom
  • Contacts: Custom number
  • Email Sending: Unlimited
  • Audiences: Unlimited
  • Domains: Unlimited
  • Marketing Analytics: Yes
  • Support: Priority Support
  • Single Sign-On (SSO): Yes
  • Designed for large-scale marketing operations, this plan offers custom contact limits and includes dedicated IPs.

Dedicated IPs for Marketing Emails:

• For the Pro Marketing plan, dedicated IPs are available as an add-on. The specific cost isn’t listed on the main pricing page, so you would need to inquire.
• For the Enterprise Marketing plan, dedicated IPs are included. This is a valuable feature for maintaining high deliverability with large contact lists and frequent campaigns.

Important Considerations

• Dedicated IPs: The availability and cost of dedicated IPs vary between transactional and marketing plans, and across different tiers. If maintaining a strong sender reputation independently is important for you, factor in the potential extra cost or the need for an Enterprise plan where it might be included (specifically for Marketing).
• Overage Charges: The provided information does not clearly state what happens if you exceed the monthly email limits (for transactional plans) or contact limits (for marketing plans). There is no mention of specific overage fees. If you anticipate potentially exceeding your plan’s limits, it is best to contact Resend directly to understand the process and any associated costs to avoid service disruption.
• Single Sign-On (SSO): SSO is listed as available on all plans, including the free tiers. This can be useful for managing user access securely within organizations.

Evaluating Resend’s Worth in 2025

Whether Resend’s pricing is “worth it” depends heavily on your specific needs and usage patterns.

• For Small Projects/Startups: The free plans for both transactional (3,000 emails/month) and marketing (1,000 contacts, unlimited sends) offer a good starting point with no initial cost. The limits, especially the daily sending cap on the free transactional plan, need careful consideration.
• For Growing Businesses: The Pro plans ($20/month for 50,000 transactional emails, $40/month for 5,000 marketing contacts with unlimited sends) provide a reasonable step up. The unlimited sending feature on the marketing side is particularly attractive if you run frequent campaigns.
• For Larger Operations: The Scale ($90/month for 100,000 transactional emails) and Enterprise plans cater to higher volumes. The inclusion of dedicated IPs in the Marketing Enterprise plan is a significant benefit for deliverability at scale. The need for priority support or custom features would also point towards Enterprise options.

Usage Examples and Potential Costs

To give you a clearer picture, here are a few examples of how Resend’s pricing might work for different types of users:

Example 1: The Solo Developer or Small Startup

• Scenario: A developer is launching a new web application. They need transactional emails for user sign-ups, password resets, and occasional notifications. They also want to start building an email list for updates but expect it to be small initially.
• Usage:
  • Sends about 2,000 transactional emails per month. Daily volume is low, well under 100 emails per day.
  • Maintains a marketing list of 500 contacts and sends one newsletter per month.
• Cost Breakdown:
  • Transactional: The Free Plan covers up to 3,000 emails/month and the 100 emails/day limit is not an issue. Cost: $0/month.
  • Marketing: The Free Plan covers up to 1,000 contacts with unlimited email sends. Cost: $0/month.
• Total Estimated Cost: $0 per month. This user can start using Resend for both types of emails without any initial cost, fitting within the free tier limits.

Example 2: The Growing Online Store

• Scenario: An e-commerce business is experiencing steady growth. They send order confirmations, shipping updates, and abandoned cart reminders (transactional). They also run weekly promotions and updates to their customer list (marketing). Deliverability is becoming more important.
• Usage:
  • Sends around 35,000 transactional emails per month.
  • Has a marketing list of 4,000 contacts and sends four email campaigns per month.
• Cost Breakdown:
  • Transactional: Needs more than the free plan allows. The Pro Plan covers up to 50,000 emails/month. Cost: $20/month.
  • Marketing: Needs more than the free plan allows. The Pro Marketing Plan covers up to 5,000 contacts with unlimited sends. Cost: $40/month.
  • Dedicated IP (Optional): They might consider a dedicated IP for better deliverability, especially for transactional emails. This is an add-on for the Pro plans. The exact cost for the Pro plan isn’t specified like the Scale plan’s $30/month option, so they would need to contact Resend. Let’s assume they hold off initially.
• Total Estimated Cost (Base Plans): $20 + $40 = $60 per month. If they add dedicated IPs later, the cost would increase.

Example 3: The Established SaaS Platform

• Scenario: A software-as-a-service company has a large user base. They send frequent transactional emails like activity notifications, security alerts, and usage reports. They also have a substantial marketing list for feature announcements, webinars, and segmented campaigns. High deliverability and reliable support are critical.
• Usage:
  • Sends approximately 85,000 transactional emails per month. Average daily volume exceeds 500 emails/day.
  • Manages a marketing list of 20,000 contacts and sends multiple targeted campaigns weekly.
• Cost Breakdown:
  • Transactional: Needs more than the Pro plan. The Scale Plan covers up to 100,000 emails/month. Cost: $90/month.
  • Dedicated IP (Transactional): Since they send over 500 emails/day and need high deliverability, they add a dedicated IP. Cost: $30/month.
  • Marketing: Their contact list exceeds the Pro Marketing plan limit (5,000 contacts). They need the Enterprise Marketing Plan. This plan includes dedicated IPs. Cost: Custom. They would need to contact Resend sales for a quote based on their specific contact volume and requirements.
• Total Estimated Cost: $90 (Transactional Scale) + $30 (Transactional Dedicated IP) + Custom Marketing Cost = $120 per month + Custom Marketing Enterprise Price. The final price depends heavily on the negotiated Enterprise Marketing plan rate.

These examples show how costs can range from $0 for low-volume users to potentially several hundred dollars or more for high-volume businesses needing advanced features and custom plans.

Consider your expected monthly email volume (transactional), the size of your contact list (marketing), how often you send marketing campaigns, your need for multiple domains, data retention requirements, support expectations, and whether a dedicated IP is necessary for your deliverability strategy.

Compare these requirements against the features and limits of each Resend plan. Calculating the potential cost, including any necessary add-ons like dedicated IPs, will help you determine if Resend provides good value for your specific situation in 2025.