Canva Pricing 2025: Free vs Pro vs Teams (Price Increase Alert)

Canva hit teams with a price increase in late 2024. The culprit? Their new Magic Studio AI features. Teams pricing jumped significantly, and suddenly that “affordable design tool” got a lot less affordable for growing companies.

Here’s what Canva actually costs in 2025, what you get at each tier, and why AI is driving these price hikes.

Quick Pricing Overview

Plan	Monthly Price	Annual Price	Best For
Free	$0	$0	Personal use, testing features
Pro	$15/user	$120/user	Freelancers, solopreneurs
Teams	$10/user (min 3)	$100/user (min 3)	Small businesses, agencies
Enterprise	Custom	Custom	100+ users, advanced security

Note: Teams requires minimum 3 users, so it’s really $30/month minimum.

Special Programs That Actually Matter

• Education: Free Teams account for verified teachers and students
• Nonprofits: Free Teams account for verified nonprofits (up to 50 users!)

If you qualify for either program, stop reading and go apply. Seriously. Free Teams access saves you $1,200+ per year.

Canva Free: More Generous Than Expected

Price: $0
Best for: Casual designers, personal projects, small businesses testing

What you actually get:

• 2M+ free templates (though premium ones are mixed in)
• 5GB cloud storage
• Basic design tools and photo editor
• Up to 10 team members (limited collaboration)
• Access to millions of free photos and graphics
• Present designs directly from editor
• Print designs (you pay per order)

The catch: Premium elements are everywhere. You’ll constantly see templates and graphics with little crowns, tempting you to upgrade. Also, that 5GB fills up fast with high-res designs.

Canva Pro: Where the Magic Happens

Price: $15/month or $120/year
Best for: Professional designers, content creators, small business owners

The big upgrades:

• 100M+ premium stock photos, videos, and audio
• 100GB storage (20x more than Free)
• Background remover (unlimited use - this alone is worth it)
• Magic Resize - instantly resize designs for any platform
• Brand Kit with up to 100 brand kits
• Schedule posts to 8 social platforms
• 4.5M+ premium templates
• Full Magic Studio AI suite access
• Version history and 24/7 support

The AI Features Driving Pro’s Value

Magic Studio includes:

• Magic Design: Generate complete designs from text prompts
• Magic Write: AI copywriting for any design
• Magic Expand: Extend images in any direction
• Magic Grab: Select and move any object in photos
• Magic Eraser: Remove unwanted objects
• Text to Image: Generate custom images from descriptions

These AI tools work surprisingly well. Magic Design especially saves hours on social media graphics.

Canva Teams: Collaboration Central

Price: $10/user/month (minimum 3 users) or $100/user/year
Best for: Agencies, marketing teams, growing businesses

Everything in Pro, plus:

• 1TB storage per person (that’s 1,000GB each!)
• Real-time collaboration
• Team folders with permissions
• Brand controls and locked templates
• Approval workflows
• Admin controls and reporting
• Shared workspaces

The real value? Brand consistency. Lock your brand colors, fonts, and logos so nobody can accidentally use Comic Sans in your marketing materials.

Canva Enterprise: Big Company Control

Price: Custom (typically $2,000-30,000 annually)
Best for: Organizations with 100+ designers

Enterprise exclusives:

• SSO and SCIM for IT departments
• Audit logs and security features
• Advanced brand governance
• API integrations
• Dedicated Customer Success Manager
• Scalable storage
• Priority feature requests

Most companies don’t need this unless compliance or IT requires specific security features.

The Hidden Limits Nobody Talks About

Storage Caps

• Free: 5GB (fills up in weeks)
• Pro: 100GB (enough for most)
• Teams: 1TB per person (basically unlimited)

Brand Kit Restrictions

• Free: 1 brand kit, 3 colors only
• Pro: 100 brand kits with unlimited colors
• Teams/Enterprise: Unlimited everything

Folder Limits

• Free: 2-3 folders max
• Pro+: Unlimited folders with sub-folders

Export Quality

• Free: Standard quality, no transparent backgrounds
• Pro+: High-quality exports, transparent PNGs

That transparent background limitation on Free is painful. You’ll upgrade just for clean logo exports.

Perfect Companion: Canva + UserJot

Here’s something most designers miss: creating beautiful designs means nothing if they don’t resonate with your users. That’s where UserJot comes in.

UserJot is a feedback, roadmap, and changelog platform that captures what your users actually want. Instead of guessing what marketing materials to create, you’ll have real user insights driving your design decisions.

The workflow that actually works:

1. Collect feature requests and feedback in UserJot
2. Identify trending themes and user priorities
3. Create targeted marketing materials in Canva based on actual user needs
4. Share updates through UserJot’s changelog when you ship

Design what users actually want, not what you think they want.

Is Canva Worth It in 2025?

The free tier remains genuinely useful, unlike most “free” design tools. You can create professional designs without paying, though you’ll hit limits quickly with regular use.

Pro at $15/month delivers incredible value if you:

• Create content regularly
• Need background removal
• Want premium templates and stock photos
• Use AI features frequently

Teams makes sense when:

• Multiple people need access
• Brand consistency matters
• You need approval workflows
• 1TB storage per person justifies the cost

Skip Enterprise unless your IT department demands it.

The AI Factor

Those Magic Studio features aren’t gimmicks. Magic Design generates surprisingly good social media posts. Magic Expand fixes awkward image crops. Magic Write helps with copy blocks.

This AI suite is why Canva raised prices. They’re essentially bundling multiple AI tools that would cost $20-50/month separately. When you consider background removal alone costs $10/month in other tools, Pro’s pricing makes sense.

FAQ

Can I use Canva offline?

No. Canva requires internet connection for all features. Downloads work offline once exported.

Do unused team seats roll over?

No. You pay for seats whether used or not. Only add team members you need.

What happens when I downgrade?

You keep your designs but lose access to premium features. Designs using premium elements show watermarks.

Is the nonprofit program really free?

Yes! Verified nonprofits get Teams features free for up to 50 users. That’s $5,000/year in value.

Can I remove Canva branding?

Only on Pro and higher. Free accounts show “Made with Canva” on some exports.

Are AI features limited?

Magic Write has usage limits on Pro (500K words/month). Most users never hit these limits.

What about the education discount?

Students and teachers get Canva Pro free. Educational institutions get Teams free. Verify through Canva for Education.

The price increase stings, but Canva still delivers value. Just know what tier actually fits your needs, and don’t pay for Enterprise features you won’t use.