Understanding Your Product’s Stickiness
This DAU / MAU Stickiness Calculator helps you measure how often your users return to your product. It calculates the ratio of your Daily Active Users (DAU) to your Monthly Active Users (MAU), a key indicator of user engagement and product value.
- Daily Active Users (DAU): The number of unique users who engage with your product on a typical day.
- Monthly Active Users (MAU): The number of unique users who engage with your product over a typical 30-day period.
How Stickiness is Calculated
The calculator uses a straightforward formula:
Stickiness Ratio = (DAU / MAU) * 100%
A higher percentage indicates that a larger portion of your monthly users are active daily, suggesting strong engagement and retention.
Interpreting Your Stickiness Ratio
While benchmarks vary by industry and product type, here’s a general guideline:
- < 10% (Low): Suggests users aren’t finding compelling reasons to return daily. Focus on improving core value and engagement loops.
- 10-20% (Fair): Indicates some regular usage, but there’s room to grow daily habits.
- 20-50% (Good): A healthy sign! Users are finding consistent value and returning often.
- > 50% (Excellent): Typically seen in highly engaging products like social media or communication tools. Your product is likely a core part of your users’ daily routine.
Why DAU/MAU Matters
- Product Health: A strong stickiness ratio often correlates with lower churn and higher customer lifetime value.
- Growth Indicator: High engagement can drive organic growth through word-of-mouth and network effects.
- Prioritization: Understanding stickiness helps prioritize features and improvements that enhance daily user value.
Use this calculator to get a quick snapshot of your user engagement. Remember to track this metric over time to understand trends and the impact of your product changes.