What is Conversion Rate?

Conversion rate is one of the most important metrics for any online business. It tells you what percentage of your visitors are taking the action you want them to take - whether that’s making a purchase, signing up for a newsletter, downloading an app, or any other goal.

Why does it matter?

Optimize Your Marketing: Know which campaigns and channels bring the highest converting traffic
Improve ROI: Even small conversion rate improvements can significantly boost revenue
Identify Problems: Low conversion rates can reveal issues with your website, pricing, or messaging
Set Benchmarks: Track performance over time and compare against industry standards

How to Calculate Conversion Rate

The formula is simple:

Conversion Rate = (Number of Conversions / Total Number of Visitors) × 100

Where:

Conversions: The number of visitors who completed your desired action
Visitors: The total number of people who had the opportunity to convert

Using This Calculator

Enter Total Visitors: Input the number of people who visited your page, saw your offer, or were exposed to your campaign
Enter Total Conversions: Input how many of those visitors completed the desired action

The calculator will instantly show you the conversion rate percentage.

What’s a Good Conversion Rate?

Conversion rates vary widely by industry and type of conversion:

E-commerce purchases: 2-3% average
Lead generation forms: 5-15% average
Email signups: 2-5% average
Free trial signups: 7-20% average

Remember, even a 0.5% improvement in conversion rate can mean thousands in additional revenue for high-traffic sites.

Tips to Improve Your Conversion Rate

Clear Call-to-Actions: Make it obvious what you want visitors to do
Reduce Friction: Simplify forms, improve page speed, remove unnecessary steps
Build Trust: Add testimonials, security badges, guarantees
Test Everything: Use A/B testing to find what works for your audience

Use this free conversion rate calculator to track your performance and identify opportunities for growth.